Getting useful first drafts from your AI assistant, not generic ones.
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1 Cover
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What we'll cover
Why most prompts get generic answers
The three things a good prompt carries
Treating it as a conversation
Exercise: rewrite a prompt you actually used
Saving what works
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2 Bullets
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The wording isn't usually the problem. The missing context is.
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3 Title
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Same task, two prompts
Before
"Write a follow-up email to a prospect."
After
"Write a follow-up to a finance director I met yesterday. She's worried about implementation time. Under 120 words, no hard sell. Here's a follow-up I liked: …"
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4 Split
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Good prompts carry three things the model can't guess
01Contextwho it's for and what good looks like at your company
02Constraintslength, tone, what not to do
03An examplefrom your own work
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5 Three-up
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Context: what it can't guess
Who will read it, and what they care about
What it's for: inform, persuade, decide, apologise
What's already been decided or said
What good looks like here
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6 Bullets
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Constraints: what keeps it on track
Length: "under 150 words", "five bullets"
Tone: "plain, warm, no exclamation marks"
Format: table, email, bullet summary
Off-limits: "don't promise dates", "no jargon"
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7 Bullets
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Examples: show, don't describe
Paste one piece of work you were happy with
Say what you liked about it
Ask it to match the style, not the content
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Treat it as a conversation
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9 Section
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The first answer is a draft
Say exactly what's wrong: "too formal", "point two is incorrect"
Ask it to ask you questions first
Ask for three options, then choose
Keep going in the same conversation
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Same pattern, four jobs
Sales follow-up after a call, with the notes and the objection
HR policy summary for managers, with what changed and when
Finance variance note, with the actual figures supplied
Support reply to a complaint, with what you can and can't offer
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I asked it to make the email better. It made it longer, and sound like a press release.
A sales manager, reviewing a team member's draft
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12 Quote
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Exercise · 12 minutes
Exercise: rewrite a prompt you actually used
Find a prompt from the last two weeks
Rewrite it with context, constraints and an example
Run both and compare the results
Note what changed
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Swap and compare
Show your partner both results
Which is closer to something you'd send?
What was the single most useful thing you added?
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Prompt checklist
Who it's for
What it's for
What good looks like here
Length, tone and format
What to avoid
An example, if you have one
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15 Checklist
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Save what works
Keep a note of prompts that gave good results
Leave gaps for the details: [customer], [figures]
Share the best ones with your team
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Recap
Missing context causes most generic answers
Context, constraints, an example
The first answer is a draft: give specific feedback
Save and share the prompts that work
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This week
Take one prompt you use regularly, rewrite it with the checklist, save it, and send it to one colleague.